Goal Focused Email Marketing Agency
Our agency’s email marketing services help you speed up your sales cycle. The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to buy your products and services. Our email marketing agency will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.
Why Email Marketing?
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:
- 9 billion people use email applications
- 91% of consumers check their email on a daily basis
- 86% of consumers would like to receive promotional emails from companies they do business with
- 1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.
Want To Grow Your Business? Get In Touch
Email Marketing Strategy
The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
The next step our email marketing agency will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising campaign services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
Email Marketing Software
Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.
Email Marketing Reporting
Our agency will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.
Email List Maintenance
Our email marketing agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
Why Us For Email Marketing Services
We are a full-service firm
Our agency can manage more than just your email marketing campaign. We offer full-service solutions to help you grow your business and fuel your email marketing efforts. For example, we offer advertising services to grow your email list. And, we offer blogging services to engage your email list and drive traffic to your website. Use a full-service email marketing agency to help you through every component of your online marketing strategy.
Our email marketing services are backed with high integrity and want to earn your trust through providing great work.
Get more for your money
Spending your entire budget on an email marketing agency is like buying a car without gas. We have designed our email marketing services to fit any small business owner’s budget. This allows you to lower your costs by avoiding hiring a full-time employee, and using an experienced agency that will generate more results.
The key performance indicators we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions. We will measure and evaluate these metrics monthly to optimize for conversions.
We recommend sending weekly email blasts. However, the volume of email blast is different for every business. The purpose of email blasts is to increase awareness, engagement, and website clicks. Therefore, the more email blasts you send, the more opportunities you have to do this. Some small businesses send daily emails, while others send weekly or monthly emails.
Drip campaigns are automated email sequences. In simpler terms, it is a series of pre-made emails that you can send to your email contacts. The purpose of drip campaigns are to move your email contacts further down your sales cycle, or more likely to buy from you. Our email marketing agency will create email sequences that adds value to your subscribers and promotes your services in a systematic way.
Contract & Setup Fees
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 45 day written or digital notice. After 45 days, we will cancel all services and return any information we have back to you.
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary email marketing accounts for you.
If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Service & Working Together
You will be assigned a dedicated digital marketing specialist. This person is trained in email marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, your digital marketing specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your target audience and email preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing emails for your business. You will have an opportunity to review all advertisements in advance before it is published.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your digital marketing specialist can develop unique emails that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop emails to engage your audience.
Yes, your digital marketing specialist will be monitoring your email campaigns weekly. They will actively monitor your list, remove unengaged subscribers, and optimize your emails to receive optimal results.